Our CEO & founder, Dai Harris has dedicated over ten years in the PR & marketing industry. Dai graduated from The University of North Texas, and The University of Dallas. Harris obtained a dual undergraduate degree in Public Affairs with a minor in sociology.
As a graduate student, she obtained an MBA – marketing. She grew up in a football family; Dai is the niece of Bam Morris (Pittsburg Steelers, Kansas City Chiefs, Baltimore Ravens), and Ron Morris (Chicago Bears).
She has covered a number of industries, including consumer, non-profit, sports, and entertainment.
As a niece to former NFL players, former actress, Miss Grand Prairie USA 2013, and contestant in Miss Texas USA 2013 & appearing nationally on American Idol; Dai empathizes with athletes and knows the ins and outs of the PR & marketing industry. She’s strategic and has built solid relationships with journalists, and the media to ensure your story is heard and disseminated in truth. Are you ready for your heyday?
“We are here for athletes, to assist them with establishing stability, and a life-long legacy.” “After watching my uncle’s NFL career vanish, I made a commitment to help athletes sustain their reputations and careers.” Heyday PR & Marketing CEO
Heyday PR connects clients with audiences through comprehensive communication strategies; designed and implemented by our diverse and highly collaborative team of experts. We do more than reach your targeted audience, we transform them into brand ambassadors for your story. We become partners with our clients and see their brand as our own. A heart for your brand allows us to confidently ensure definitive results.
Internally: We openly share ideas, and opinions. We keep clients at the center of everything.
Team and Client: The client is our partner, and we gain their perspectives when making decisions.
Client and audience: Audiences become brand ambassadors for clients by spreading your story.
Team and Media: We always sustain integrity. The media trust our stories.
Say “hey” and schedule a consultation, or use the contact form at the bottom of this page to inquire whether our services are right for you.
The creative team is comprised of world-class graphic designers and web developers. Our creative team works closely with clients in all phases of the creative process.
The process includes establishing initial corporate identity (logos, colors, slogans, etc.), development of all corporate collateral, and full campaign deployment including the development of ad pieces, ensuring brand continuity across all mediums of online, print, outdoor, digital, etc.
Our creative team develops fully integrated websites.
Our comprehensive athlete marketing services ensure athletes stay connected with their targeted audience, to get their message out. We assist athlete clients with enhancing their public persona while establishing his or her own symbolic meaning or value for their name. We discover great opportunities off-field that could help individual athletes earn the support they need — financially and morally.
We are team players in securing aligned sponsorships and developing sports marketing campaigns for pro athletes. From start to finish we manage the athlete marketing process.
We know public relations is far more than just sending out weekly press releases. Effective communications and public relations is the strategic alignment and execution of media relations, public relations, community engagement, and special events; all working together to raise our client’s awareness, profile and reach their ultimate goal. We create a multi-faceted public relations strategy to enhance the overall public awareness and public perception of our clients.
Community Engagement is an essential component for many of our clients.
We work with our clients to develop a proactive community engagement strategy that includes identifying key stakeholders, developing community advisory boards, strategic alignment, creating community, and communications asset maps to leverage community assets for our client’s benefit. We strive to bring our clients closer to the communities they serve.
We proactively plan for crisis and intervene when necessary. Situational strategies are used to respond to the media appropriately. We are your spokespersons, and problem fixers. Every step of the way, we guide clients ensuring their brand/image remains smear-free. If a client encounters a reputation blow, we execute the plan, gather the pieces, and restore.
Adam Gotsis (Denver Broncos) Keith Carlos (America’s Next Top Model/New York Giants), Sean Smith (MLB White Sox), Jay Barnett (Greenbay Packers), Wade Smith (Houston Texans), Kelvin Edwards (Dallas Cowboys), Sergio Kindle (Baltimore Ravens), Rickey Jackson (New Orleans Saints), Gosder Cherilus (Detriot Lions), PG Kyler Edwards (Texas Tech University), WR Deonte White (FSC Robert Morris University) , NBA Dallas Mavericks Employee(s), NBA attorneys, and more.
MTV artist, and aspiring entertainers.
Genesis Women’s Shelter, SHAPE Community Center, Rise Against Hunger, and TD Jakes IPL Conference 2017.
(2014) Micheal Brown Rally Dallas, Texas
LOCAL: WFAA, KHOU, FOX NEWS, DALLAS MORNING NEWS, DALLAS OBSERVER, K104FM, KPRC, CBS Denver, Fox 4 News, and more.
Use the form below to contact us regarding your legal enquiry. Please be as detailed as possible. Include your industry along with any specific document requests. To help us best service your enquiry, we recommend that you first describe your brand, then tell us what you want to achieve. You may also email or call us to make an appointment.
Regarding job opportunities, please email us your resume firstname.lastname@example.org. We’re always looking for new and exceptional talent to lead the firm into uncharted fields of practice.